has been developing brand-driven promotions,
sweepstakes and added value opportunities
for more than 18 years. After beginning
her career as a copywriter and journalist,
she had a ten-year stint as an actor and
voice talent before returning to media marketing
at E!, Lifetime and then Food Network.
She created Moss
Appeal™ in 2001
and has been successfully producing big
marketing projects for small companies,
and small projects for big companies...such as
B:B campaigns for Cablevision, logo designs
for NYC public schools, sales collateral
for AMC, and sweepstakes for YES Network
and TV Guide.
Moss Appeal Green was created
in 2006 to focus on promoting companies’
pro-social and environmental contributions.
E.B. first developed a passion
for cause-related marketing through her
work at Lifetime, where she helped drive
awareness for the network's Breast Cancer
Awareness efforts among ad sales affiliates.
At NCC, she created IKEA’s first-ever
chainwide promotion: the “Improve
Your World” sweepstakes, which included
contributions to the Campaign to End Childhood
Hunger and local food shelters, and an Earth
Day overlay for children.